Tablet use in the U.S. is quickly reaching critical mass, and consumers are already using the devices three-times more often than smartphones to watch video, a new ComScore study shows.
Everything we thought we knew about mobile video habits — consumers will only watch mobile video on the go, and they’ll only watch short videos — is turning out to be wrong.
Despite the increasing number of options available to consumers, they’re still watching the majority of their video programming on television sets — a behavior that has some effect on consumers’ purchase considerations.
According to the Consumer Electronics Association, viewing of television programming is up 28% over the previous year, with consumers citing factors such as convenience and the appeal and variety of programming as their top factors for the increase.
NEW YORK — NBC Broadcasting Chairman Ted Harbert told advertisers Monday that as more viewers watch programs on platforms other than television, the industry needs to come up with a better measurement system.
NBC Broadcasting Chairman Ted Harbert”The gifts technology gives us also presents several challenges,” Harbert said during NBC’s presentation of its fall schedule to media buyers at Radio City Music Hall. “If we’re going to spend all this money on content, it has to be measured and monetized with a demonstrable return on investment for you folks paying the bills.”
One maker of 3D televisions now says Internet-connected “smart TV” features are a better sales hook, and gaming company Nintendo just scuttled its 3D programming channel.
The Consumer Electronics Association just released data Monday suggesting that slightly less than a quarter of prospective TV buyers in the U.S. are looking to buy a 3D-capable set. And with multichannel operators looking to cut any channel they can to reduce sky-rocketing programming costs, carriage for nascent 3D channels has been tough to come by.
While TVs are used for two-thirds of overall video viewing time among U.S. adult Internet users, and laptops or desktop computers account for another 30%, smartphones and tablet computers are not yet “significant sources” of video viewing in terms of time spent, according to a survey by the Consumer Electronics Association.
Video tends to be viewed from a television set, either an HDTV (44% of viewing time, on average) or a basic, non-HD TV (18%), the CEA found in “The Evolving Video Landscape” study released Monday. Almost one-third of video viewing time is spent using a laptop or notebook computer (16%) or a desktop (14%).
It is the police procedural that has network executives scratching their heads this season: The Case of the Disappearing Viewers.
Across the television landscape, network and cable, public television and pay cable, English-language and Spanish, viewing for all sorts of prime-time programming is down this spring — chiefly among the most important audience for the business, younger adults.
In the four television weeks starting March 19, NBC lost an average of 59,000 viewers (about 3 percent) in that 18-to-49 age category compared with the same period last year, CBS lost 239,000 (8 percent), ABC lost 681,000 (21 percent) and Fox lost 709,000 (20 percent).
In the last few weeks, new viewership lows for network series have been recorded nightly among 18- to 49-year-olds, the group that still commands the highest advertising prices.