A convincing report arguing that mobile broadband, free business-subsidized WiFi, and tablets are sucking the life out of American cable and broadcast TV networks has appeared on Business Insider. While this in itself may not be news to our readers, the nitty gritty details and the statistics to back it all up should confirm what you might already suspect. TV watchers, movie buffs and sports fans are no longer anchored to a physical home.
Companies like Google, Twitter and Nielsen — who respectively make money from digital advertising, want to make a lot more from digital ads, and get paid to provide data to justify ads online and offline — are putting some significant effort into showing the connection between how consumers watch TV and use their tablets and smartphones to shape that experience in the U.S.. Now the BBC — via its commercial operations of BBC World News TV and BBC.com — is also weighing in, with an international study out from BBC World News and BBC.com looking at how news is consumed today. It shows that the role that tablets are playing in TV usage — which we already knew was strong in the U.S. — is actually an international phenomenon.
How do people around the world watch TV on their PCs, smartphones, tablets and connected devices?
Only days after a report anticipating a surge in tablet shipments, it’s official: Tablet display shipments topped laptops in October, said NPD DisplaySearch today.
“In a milestone for the global industry, in October tablet PC panel shipments exceeded those of notebook PC panels,” NPD DisplaySearch said today in a research note.
Because display panel shipments are always the leading indicator for device shipments, “it can be seen that tablet PCs are threatening to overtake notebooks,” DisplaySearch said.
So, is this a snapshot of the laptop in decline or just a fluke?
I am writing this paragraph on a tablet in a coffee shop. That’s no big deal. As I look around, I see several people working on Apple iPads. But the tablet I’m using is very different—historic, actually. It’s the first personal computer made by Microsoft, a company determined for decades to make only the software driving others’ computers.
Tablet use in the U.S. is quickly reaching critical mass, and consumers are already using the devices three-times more often than smartphones to watch video, a new ComScore study shows.
New findings from Rhythm NewMedia suggest people like watching video better on tablets than smartphones. Depending on the mobile app, users watched from 50% to 175% more videos on tablets than smartphones in the first quarter across the Rhythm mobile ad network.
Because smartphones are far more widespread than tablets to date, however, they still account for the vast majority of time spent watching mobile video: 79% versus 21% for tablets on premium properties. The latter figure is roughly proportionate to estimated tablet penetration of 15% to 20% among U.S. mobile users.