The march toward ATSC 3.0 gaining widespread application took a big step forward as the set-maker Samsung Electronics America has agreed to work with Pearl TV, a consortium of nine major station groups, and Sinclair Broadcast Group “to support the development and implementation of the ATSC 3.0 standard.”
Jerald Fritz of ONE Media says if broadcasters can submit a petition to the commission this summer, the FCC may be able to conduct a rulemaking and give its blessing late this year or early next. That means TV stations could be on the air with the standard sometime in 2017, he adds.
Why move to ATSC 3.0? There are many answers to that question
Instead of looking at broadcasting as a antiquated service that should be stripped for spectrum, the FCC needs to start seeing it for what it is — an elegantly simple and inexpensive means of keeping every citizen in the national conversation. Instead of imposing burdensome new rules or tightening up restrictive old rules, the FCC should look for ways to lighten the regulatory load and strengthen the medium.
CEO David Smith: “By July, maybe August, we should know essentially what the future platform will look like, what business platforms we can roll off that will look like. It’s the first time in 20 years I’ve seen the industry line up to control its own destiny.”
HPA Tech Retreat: Broadcasters Consider UHD, IT and More
By Debra KaufmanFebruary 12, 2015
At the HPA Tech Retreat in Indian Wells this week, the Broadcasters Panel featured broadcast network executives answering audience questions about TV spectrum re-allocation, IT-based infrastructure, UHD, the emerging ATSC 3.0 standard, and the future of broadcast. Moderated by Ericsson’s Matthew Goldman, the panel included CBC/Radio Canada’s Maxime Caron; CBS’s Bob Seidel; FOX Networks’ Rich Friedel; NAB’s Skip Pizzi; PBS’s Mario Vecchi and Sinclair Broadcast Group’s Mark Aitken.
ONE Media, led by Mr. Tommy Eng with the support of broadcasters, has been launched to create a Next Generation Broadcast Platform (NGBP) to deliver the ultimate user experience of wireless access to premium video content anytime, anywhere without a data cap.