Mobile video stalling and buffering continues to be a problem, with stalling rates that range between 40 percent and 73 percent of all videos played in the U.S., Brazil, Russia, India and Indonesia, according to a study by web browser firm Opera, OpenSignal and On Device Research.
Video consumption on mobile phones has grown faster than PC video or tablet video in the last year, and 41 million people in the U.S. already watch video on their phones. That contradicts the views of doubters who thought phone screens were just too small for video, or that wireless networks would never support it.
Why are people watching video on their phones?
Dish Network chairman Charlie Ergen said the proliferation of mobile video is one of the biggest drivers of his pursuit of wireless giant Sprint Nextel, adding that his $25.5 billion bid is like the closing two minutes of a Seinfeld episode, when the earlier seemingly disparate 28 minutes finally come together.
A new study from video monetization company FreeWheel today reveals that the mobile video market grew from 2 percent in 2011, to 12 percent of overall online videos watched in 2012. That’s a huge increase, and the main benefactor of that jump is Apple, whose iOS mobile OS grew its share of total mobile video views to 60 percent, compared to Android’s 32 percent take of all mobile views.
Opportunity and optimism: global media and entertainment CEOs see digital media as a significant driver of future growth
- The technologies that enable double-digit growth are creating new digital ecosystems
- Mobile devices to be the biggest driver of growth in content consumption
- Ability to persuade customers to pay fair value for digital content among top CEO challenges
Los Angeles, CA, 12 September 2012 – Global media and entertainment CEOs are optimistic about the digital future and expect digital revenue will be a rapidly increasing percentage of overall revenue for companies, according to Ernst & Young’s latest CEO study Opportunity and optimism: How CEOs are embracing digital growth released today. The report reveals that approximately half of all CEOs surveyed believe digital will increase their overall revenues and margins by at least 10% within the next three years.
Aereo, a technology that uses tiny antennas to let people watch TV on the go, has already generated a flurry of lawsuits. Now the man behind Aereo is suing a copycat service for using his name. The disputes highlight disruptions to the traditional TV industry.
Broadcasters and Barry Diller are locked in lawsuits over Aereo, a service backed by Diller that lets subscribers watch TV on Apple products like the iPhone or iPad. The two sides appear to have found common ground, however, in their desire to shut down an Aereo competitor.
Marketers in all verticals have been incorporating mobile video into their efforts. Whether the goal is to drive brand awareness or purchase intent, mobile video is on the rise and companies are increasingly allocating their television advertising dollars to the emerging channel.
Companies are strategically incorporating mobile video as part of a bigger portion of their TV and video initiatives. 2012 has been the tipping point in mobile video adoption and marketers are really starting to take notice.
“TV has been the linchpin of brand building for over 50 years as video ads have what it takes to make an emotional impact – sight, sound, motion and emotion,” said Ujjal Kohli, CEO of Rhythm NewMedia.