Believe it or not, the evolution in television consumption will mimic what happened in mobile phone industry. Here’s how.
CLARIFICATION — Let us begin by acknowledging that ninjas were not noble warriors, but paid assassins. And so it goes with anti-broadcast lobbying in Washington, D.C. It’s never been pretty, but the current vitriol against the broadcast industry is unrivaled in the brief history of that oh-so insular city. The question is, what is really behind it?Zen teaches us to closely observe that which makes us most agitated, because within that lies our secret fear. So precisely who is fearing what from the broadcast television industry?Everything points to mobile TV.
Summary:YouTube switched to adaptive streaming for its desktop player last year, reducing buffering by 20 percent as a result. Now it wants to bring the technology to TVs and mobile devices.
You know those unceasing rumors of an Apple HDTV? Those are being supplanted, at least this week, by speculation about an Apple “iWatch.”
Apple’s magic-makers are experimenting with wearable, wristwatch-like devices with curved screens, the New York Times reports (with a follow by Wall Street Journal that corroborates the main points).
With the future of mobile quickly evolving, what do you need to know now? After a long cross-country flight home, I had plenty of time to digest the key data nuggets from our GigaOm Mobilize 2012 event held last week. Here are five worth sharing.
- Don’t count out HTML5 just yet.
- The “point of sale” is now everywhere.
- Video is becoming a primary mobile activity.
- Connected homes will only appeal if the solutions are simple and add value.
- Developers need to consider the broadband their software needs.
IDG News Service – HEVC (High Efficiency Video Coding) will revolutionize delivery of TV services to all types of devices including smartphones and tablets, according to Ericsson, which will launch what it says will be the first live TV encoder compatible with the technology at the IBC trade show next month.
New York, June 11, 2012 – The Open Mobile Video Coalition OMVC will use this week’s Mobile Marketing Association Forum to showcase mobile digital TV services that America’s broadcasters are poised to launch later this year. New devices are in development that will bring Mobile DTV to cell phones, tablets, portable TV sets and autos. The Mobile Marketing Association includes more than 700 member companies from nearly 50 countries and including hardware providers, marketers, and software developers. The MMA’s New York Forum runs June 11-13 at the Roosevelt Hotel in Manhattan.