The trade group’s CEO says that Internet video accounts for only 1.5% of total viewing and adds that with Americans watching television an average of 297 minutes a day (and spending an average 13 minutes on Facebook), “it’s television that makes the [advertisers’] cash register ring.”
You may have heard that consumers are getting their video online, skipping commercials with DVRs and generally leaving broadcast television behind. But Steve Lanzano, president-CEO of TVB Local Marketing Solutions, told today’s SNL Kagan TV and Radio Finance Summit in New York those are among the misconceptions that broadcasters need to address so advertisers understand what is really going on.
At the close of a two-day hearing to determine whether TV broadcasters will prevail on a motion for a preliminary injunction against Barry Diller’s Aereo, a judge made no explicit indication of which way she is leaning. That said, one thing is clear from two days of testimony and arguments: If the Internet broadcaster survives, the revolution in how content is televised will be traced back to Aug. 4, 2008.
NBC’s recent decision to end the runs of “30 Rock,” “Parks and Recreation” and “Community” speaks volumes about the state of network viewership. Despite generating buzz, these highly rated series were not bringing in enough viewers.
For instance, the “30 Rock” season finale this year drew less than three million viewers. Twenty years ago, on the same night and the same network, “A Different World” was attracting an average of 14 million viewers per episode. And the American population is now about 25 percent larger than it was back then.
Broadcasters feel Aereo has the potential to be a “Diller Killer.” For now, though, the potential threat doesn’t have a single paying customer.In court testimony Wednesday, CEO Chet Kanojia said the company has between 3,300 and 3,500 subscribers. Yet, all of them are within a 90-day trial period before the $12 monthly charges kick in. Their credit cards are on file and there is still an invitation-only element.
His kids might commandeer the TV before bedtime, but online game designer John Comes still gets his prime-time fix. Just on a smaller screen.
Using his iPad, he can watch content from traditional TV and cable channels such as ABC, TBS and HBO, as well as newer options such as Hulu and Netflix. As for the family’s 46-inch HDTV at their Seattle area home, “I watch it when (they) are asleep for items I can’t watch on my iPad,” says Comes, 37.
Internet video is changing the face of prime time. Online junkies are no longer turning to cyberspace just to watch cute clips of kids, pets and movie trailers on YouTube.
Salesforce.com may be close to acquiring Buddy Media in the largest social media marketing acquisition to date, according to sources close to the company. AllThingsD reported earlier today that Salesforce is getting close to a deal for more than $800 million, and we’d heard acquisition rumors earlier this week too, though Buddy Media declined to comment. Now our sources say the price may be considerably higher depending on the equity component of the deal. That may put it more in the neighborhood of $1 billion.
COMMENT – So, just make sure you make note…’sharing’ means Broadcasters get the chance to move their ENG services yet again?! – MisterDTV
FCC chairman Juliu Genachowski put in a plug Tuesday for the government sharing the 1755-1780 MHz band with advanced wireless service, including freeing up 25 MHz ASAP that can be paired with existing spectrum already up for auction.
That sharing proposal could mean a relocation of broadcast and cable ENG users who were already transitioned out of their former spectrum digs as part of the DTV transition.