We’ve heard — or seen — it all before: some new TV technology that is going to change our lives. This is where 4K TV, or Ultra TV sets, now lives. This new technology has four times the digital information as current HDTV and is where many TV set makers are looking to put another stake in the ground. But where?
At a small industry event last week, I led a talk about the future of TV and video advertising in the U.S. over the next five to 10 years. Rather than just talking about emerging trends and leaving it there, I decided to offer up some specific predictions. As a startup guy, my job is to make bets and try to build businesses in advance of markets, or at least contemporaneously to their development. While it can be a bit perilous to go public with predictions, it can also be fun, so here are my “bets” on what the world of TV and video advertising will look in 2020…
Online advertising is now a multi-billion dollar industry. But it still languishes far behind ye olde television commercials for effectiveness, consumers say in a new survey.
Nine months ago, a tremendous controversy began with a simple e-mail:
“Gentlemen, The BART Police require the M-Line wireless from the Trans Bay Tube Portal to the Balboa Park Station, to be shut down today between 4 pm & 8,” wrote Bay Area Rapid Transit (BART) construction supervisor Dirk Peter on August 11, 2011. (The Transbay Tube runs beneath the Bay, moving people to and from San Francisco; Balboa Park is a residential city neighborhood.) “Steve,” the note continued, “please help to notify all carriers.”
Would you like to watch live network TV on your smartphone or stream a movie? The answer is probably yes to both.Later this year, watching live television on mobile digital devices will become a reality for more than 90 stations in 35 markets, including Dallas.Thanks to Netflix, Hulu, iTunes, YouTube and a host of other websites, people already watch video on various-size screens.As looming broadband shortages worry wireless carriers, government officials, manufacturers and retailers, the stalwart 70-year-old broadcast television business believes it’s got it covered.
Public interest obligations for all!
SAME, SAME: Here’s the latest on the spectrum front. Verizon Wireless announced it would sell its former TV spectrum so it can buy better surplus spectrum from cable operators, while federal regulators in charge of managing the spectrum in the public interest mapped out a $300 million slush fund for mobile operators unwilling to serve rural areas without being subsidized.
In other words, more of the same.