Samsung, Pearl TV and Sinclair Broadcast Group are collaborating on how to deploy the next-generation broadcast standard and what to do with it. The three have agreed to a Memo of Understanding “collaboratively to support the development and the implementation” of ATSC 3.0.
The Pearl group of nine major station groups and Sinclair have agreed to work with the consumer electronics giant over the next 18 months to develop and test new features and services that will support broadcasters’ evolving business models for the next-generation broadcast TV standard.
The march toward ATSC 3.0 gaining widespread application took a big step forward as the set-maker Samsung Electronics America has agreed to work with Pearl TV, a consortium of nine major station groups, and Sinclair Broadcast Group “to support the development and implementation of the ATSC 3.0 standard.”
Jerald Fritz of ONE Media says if broadcasters can submit a petition to the commission this summer, the FCC may be able to conduct a rulemaking and give its blessing late this year or early next. That means TV stations could be on the air with the standard sometime in 2017, he adds.
Why move to ATSC 3.0? There are many answers to that question
Instead of looking at broadcasting as a antiquated service that should be stripped for spectrum, the FCC needs to start seeing it for what it is — an elegantly simple and inexpensive means of keeping every citizen in the national conversation. Instead of imposing burdensome new rules or tightening up restrictive old rules, the FCC should look for ways to lighten the regulatory load and strengthen the medium.
The ATSC 3.0 Technology Group 3 has approved technology proposed by One Media and China’s National Engineering Research Center as a critical part of ATSC 3.0’s modulation and error coding component known as the physical layer. “At the end of the day, what we have is a wireless, data-agnostic IP pipeline,” says Sinclair Broadcast Group’s Mark Aitken. “That means the bits that flow across the Internet can flow across our spectrum.”