In the run-up to Apple’s Worldwide Developer Conference, Adobe Digital Index, the company’s marketing arm, has concluded that Apple is currently the dominant player in consumer digital video consumption, and that the trend is likely to continue.
In a new report examining Online Video Viewing and Browsing Trends between 2014 and 2015, Adobe declared Apple as a clear winner in major categories of content, including internet-connected, subscription-based pay TV programming, known in the trade as TV Everywhere. The study was based on anonymous and aggregated data gathered by Adobe Marketing Cloud analytics, which tracked more than 500 billion visits to 11,000 sites in the US and 7,000 sites abroad.
via Apple now dominates consumer digital video viewing, says new Adobe report.
Like everyone else in the mobile industry, I’m curious about Apple’s future direction and possible launches and strategic intentions. In particular, I’m interested in its involvement in voice, video and messaging-based communications. We’ve had both iMessage and FaceTime video-calling for a while… but what about voice? And what about APIs? WebRTC? And what about the impact on telcos’ services? And will it get explicitly involved in enterprise comms & UC?
via Dean Bubley’s Disruptive Wireless.
As Apple’s market share slips to Google’s surging little green robot, developers are increasingly turning to HTML5 as a way to embrace both iOS and Android.
According to Vision Mobile’s latest Developer Economics report, Apple’s developer mindshare has slipped to 52% (from 56% in January 2013) while HTML5 has jumped two percentage points from a year ago to 52%.
The lesson here: It’s a multi-device world, and developers can no longer afford to play favorites.
via HTML5 Catches Up To Apple – ReadWrite.
Summary: The most important thing that was heard at the iPhone 5S launch event was talk of a “Desktop-Class” architecture using 64-bit ARM chips of Apple’s own design.
via 2015: 64-bit ARM chips in iPhone 5S serve up taste of Intel-free future for Apple | ZDNet.
Apple and Google are enemies and partners at the same time due to asymmetric competition. According to a report from Morgan Stanley, Google could pay more than $1 billion in 2014 to remain the default search engine on iOS. In 2009, Google paid only $82 million for the privilege. Analyst Scott Devitt believes that it is a per-device deal growing every year.
via Google Could Pay Apple $1 Billion Next Year To Remain Default Search Engine On iOS, Report Says | TechCrunch.
A new study from video monetization company FreeWheel today reveals that the mobile video market grew from 2 percent in 2011, to 12 percent of overall online videos watched in 2012. That’s a huge increase, and the main benefactor of that jump is Apple, whose iOS mobile OS grew its share of total mobile video views to 60 percent, compared to Android’s 32 percent take of all mobile views.
via Apple Continues To Dominate Mobile Video Viewing, With 60% Occurring On iOS Vs. 32% On Android, Report Says | TechCrunch.
You know those unceasing rumors of an Apple HDTV? Those are being supplanted, at least this week, by speculation about an Apple “iWatch.”
Apple’s magic-makers are experimenting with wearable, wristwatch-like devices with curved screens, the New York Times reports (with a follow by Wall Street Journal that corroborates the main points).
via Teeny-Tiny TV? It’s All In the Wrist | Cable Television News | Broadcast Syndication | Programming | Multichannel.com.