In part 1 the author discussed how the upcoming SBE Ennes Workshop at the 2016 NAB Show will focus on ATSC 3.0 and the benefits of the standard’s “physical layer.” In this second part, Mr. Baumgartner discusses how ATSC 3.0 fits in the IP environment and the regulatory and advertising implications, as well as how local stations could handle the transition from 1.0 to 3.0.
LAS VEGAS—Following quickly on last October’s ATSC 3.0 Plug Fest physical layer compatibility testing in Shanghai, promoters of the new Candidate Standard for digital TV broadcasting were ready to impress attendees at the Jan. 6-9 CES here with continuous over-the-air broadcast demonstrations of its ability to handle UHD video and other functionalities.
Kevin Gage, ONE Media EVP and CTO led the discussion about the importance of a wirelss “ALL IP Broadcast” standard.
ONEMedia, Sinclair, Pearl TV and Samsung demo ATSC 3.0 in a private suite at CES 2016.
It’s one thing to read an article or hear a speech about something, and another thing entirely to see it for yourself.That’s exactly what the private demos of ATSC 3.0 put on this week at CES 2016 by Sinclair Broadcast Group/ONE Media, Samsung and the Pearl TV consortium are trying to accomplish.
High dynamic range (HDR) video won’t be limited to over-the-top streaming services or Ultra HD Blu-ray discs.Two local TV stations are using next-generation ATSC 3.0 standards to beam 4K HDR video to Samsung and LG TVs on the CES show floor in the first-ever public demos of HDR broadcasting.Meantime, at a Wynn suite, the Sinclair Broadcast Group and the Pearl TV consortium of station owners are demonstrating a suite of capabilities enabled by the IP-based digital broadcast standard. The features are seen as making over-the-air broadcasters more competitive with pay-TV providers.
ATSC 3.0 proponents will be on hand at the annual CES convention to demonstrate the proposed next standard for U.S. broadcasters and streamed television. Beginning this week, Sinclair Broadcast’s local station, KSNV-TV, will transmit an ATSC 3.0 OTA signal to receivers in the Las Vegas convention center.
Sinclair Broadcast Group on Wednesday introduced a news segment called Connect to Congress, a multimedia initiative that lets members of Congress in Sinclair news markets communicate with their constituents on a regular basis. Combining broadcast, Internet and social media technologies, Connect to Congress offers Sinclair’s local market viewers “new ways to get answers to questions about what matters most to them at home,” according to the company.
Reveal Mobile, the leading mobile audience data platform for media properties, announces a partnership with Sinclair Broadcast Group, Inc. (Sinclair) to be their mobile audience data provider. By including Reveal Mobile in their roster of news and weather apps, Sinclair bolsters their sales effort potential by providing advertisers with target audiences across a nationwide presence of apps.