In part 1 the author discussed how the upcoming SBE Ennes Workshop at the 2016 NAB Show will focus on ATSC 3.0 and the benefits of the standard’s “physical layer.” In this second part, Mr. Baumgartner discusses how ATSC 3.0 fits in the IP environment and the regulatory and advertising implications, as well as how local stations could handle the transition from 1.0 to 3.0.
LAS VEGAS—Following quickly on last October’s ATSC 3.0 Plug Fest physical layer compatibility testing in Shanghai, promoters of the new Candidate Standard for digital TV broadcasting were ready to impress attendees at the Jan. 6-9 CES here with continuous over-the-air broadcast demonstrations of its ability to handle UHD video and other functionalities.
Kevin Gage, ONE Media EVP and CTO led the discussion about the importance of a wirelss “ALL IP Broadcast” standard.
ONEMedia, Sinclair, Pearl TV and Samsung demo ATSC 3.0 in a private suite at CES 2016.
It’s one thing to read an article or hear a speech about something, and another thing entirely to see it for yourself.That’s exactly what the private demos of ATSC 3.0 put on this week at CES 2016 by Sinclair Broadcast Group/ONE Media, Samsung and the Pearl TV consortium are trying to accomplish.
High dynamic range (HDR) video won’t be limited to over-the-top streaming services or Ultra HD Blu-ray discs.Two local TV stations are using next-generation ATSC 3.0 standards to beam 4K HDR video to Samsung and LG TVs on the CES show floor in the first-ever public demos of HDR broadcasting.Meantime, at a Wynn suite, the Sinclair Broadcast Group and the Pearl TV consortium of station owners are demonstrating a suite of capabilities enabled by the IP-based digital broadcast standard. The features are seen as making over-the-air broadcasters more competitive with pay-TV providers.
ATSC 3.0 proponents will be on hand at the annual CES convention to demonstrate the proposed next standard for U.S. broadcasters and streamed television. Beginning this week, Sinclair Broadcast’s local station, KSNV-TV, will transmit an ATSC 3.0 OTA signal to receivers in the Las Vegas convention center.