Bootstrap Back Story: Samsung Plays Surprising Role | Playout

Bootstrap Back Story: Samsung Plays Surprising Role | Playout

A billion dollars or more in royalties may be at stake when a new standard like ATSC 3.0 is developed that ultimately could lead to the sale of hundreds of millions of new televisions.

ATSC logoSo it should not be a surprise that companies have a substantial financial interest in seeing their own pieces of intellectual property written into the next-generation television standard.

What may come as a shock is that a company with a technical proposal under consideration would recognize the value of an element buried inside a competing proposal, advocate for its use and abandon what it initially proposed.

via Bootstrap Back Story: Samsung Plays Surprising Role | Playout.

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