WPP Chief Martin Sorrell Talks Upfront, Digital Vs. TV and Measurement ‘Mousetrap’

I love the idea of building a better mousetrap. However, a word of caution…the mousetraps that I have had the most success with in catching mice were invented a long time ago. Ideas…keep them coming. But TV as we know it, and ads as we know them, and viewers for who they are should not be totally dismissed :-0

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