V-Nova streaming tech produces 4K compression ‘worth watching’
1 April 2015 Last updated at 00:22 BST
A new method of data compression could see ultra-high definition video – also known as 4K – being streamed to TVs and other devices using around 50% of the bandwidth currently needed.
V-Nova has gathered 20 large telecoms, broadcast and IT companies including Sky, Intel, and the European Broadcasting Union to back its new Perseus technology.
It could see the average home broadband speed in the UK – around 22 megabits per second (Mbps) – support three 4K streams simultaneously instead of just one.