TVTechnology: Sinclair and Technicolor Do ATSC 3.0 4K Over-the-Air Broadcast

TVTechnology: Sinclair and Technicolor Do ATSC 3.0 4K Over-the-Air Broadcast

Deborah D. McAdams /

TVTechnology: Sinclair and Technicolor Do ATSC 3.0 4K Over-the-Air Broadcast

10.08.2014 07:12 AM

Sinclair and Technicolor Do ATSC 3.0 4K Over-the-Air Broadcast

First U.S.-based demonstration

LOS ANGELES— Sinclair Broadcast Group and Technicolor delivered an industry first by successfully deploying Technicolor’s ATSC 3.0 4K UltraHD testbed platform and receiving an over-the-air signal. The Technicolor platform, based on open audio, video and transport standards including Scalable HEVC (SHVC), MPEG-H audio and MPEG-MMT transport, has been integrated into Sinclair’s experimental OFDM transmission system in Baltimore, Maryland. The impact of this deployment is that broadcasters will be able to deliver the highest quality content, inclusive of 4K UltraHD live broadcast in a simultaneous transmission to consumers both at home and on-the-go.

via TVTechnology: Sinclair and Technicolor Do ATSC 3.0 4K Over-the-Air Broadcast.

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