MediaPost Publications Millennials Point Toward Mobile-First Future 11/13/2013

Recognized as the canaries in the digital media coal mine, millennials\’ tech tastes and consumption habits are watched more closely than any one group.In what directions are millennials leaning of late? For one, no other demographic is dropping their TV remote controls at a faster rate, according to new research expected to be released this week by digital ad firm YuMe and the IPG Media Lab.

via MediaPost Publications Millennials Point Toward Mobile-First Future 11/13/2013.

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