Confessions of a Cord Cutter Skeptic Revisited | GfK Insights Blog

Confessions of a Cord Cutter Skeptic Revisited | GfK Insights Blog

Last year in this space I discussed how trends from The Home Technology Monitor™, a syndicated research service from GfK’s Media and Entertainment team, challenged my skepticism about cord-cutting being a substantial issue. I was very doubtful that people were abandoning pay TV for online services and putting the traditional TV model in imminent danger of collapse. However, the data showed that from 2011 to 2012, homes with broadcast-only reception increased a statistically significant level for the first time in over five years; maybe there was something to worry about.

via Confessions of a Cord Cutter Skeptic Revisited | GfK Insights Blog.

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