Content replacement: New protocols enable flexibility in simulcast services. | Streaming content from Broadcast Engineering

Content replacement: New protocols enable flexibility in simulcast services. | Streaming content from Broadcast Engineering

It’s time for broadcasters to start thinking more viewer-centrically.

“That diagram is upside down!” a broadcast engineer exclaimed as I was explaining how a personalized advertising-insertion solution worked for multi-screen simulcast.I looked at the diagram that I had drawn, and I had put the client devices at the top. I realized the broadcast engineer would have drawn the video source and encoding components at the top.

via Content replacement: New protocols enable flexibility in simulcast services. | Streaming content from Broadcast Engineering.

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