SXSW Report: NBCU Says TV Everywhere too Complicated for Viewers – Streaming Media Magazine

While it’s “the next evolution” of television, even few tech savvy viewers know what it is or understand what it offers.

By Troy Dreier, Posted on March 13, 2013

In an intimate one-on-one interview on the last day of South by Southwest Interactive, Lauren Zalaznick, executive vice president for NBCUniversal, addressed many of the questions now facing traditional TV broadcasters as they grapple with online distribution. While NBCU was behind the biggest viewer authentication launch yet, with the London Olympics, Zalaznick acknowledged that the TV Everywhere model is too complicated for most viewers.

via SXSW Report: NBCU Says TV Everywhere too Complicated for Viewers – Streaming Media Magazine.

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