Amazon CFO: Prime Instant Video Usage Up ‘Dramatically’ | Home Media Magazine

Fourth-quarter media sales up 13%, topping $2.9 billion

Amazon Jan. 29 said consumers streamed TV shows and select movies in greater numbers in the fourth quarter as members of the Prime loyalty program.

CFO Tom Szkutak, in an analysts’ call to discuss fiscal results, said consumer adoption of Prime Instant Video subscription video-on-demand remains strong. Again, Szkutak provided few specifics regarding actual SVOD usage since viewers are technically a component of the Prime discount shipping program.

via Amazon CFO: Prime Instant Video Usage Up ‘Dramatically’ | Home Media Magazine.

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