Why Microsoft’s Tablet Can’t Fail

After stripping us of our cellphones and anything else that can take pictures, a Microsoft employee who does not stop smiling directs us into a blank, white rectangle of a room, where Panos Panay, the general manager of Microsoft Surface, explains that we’re the very first journalists to ever set foot into Store Zero, the model for every Microsoft Store on the planet. We’re there because Microsoft Stores happen to be the only physical locations on earth that you’ll be able to buy a Surface tablet, which is perhaps the most important product Microsoft’s created since the Xbox.

via Why Microsoft’s Tablet Can’t Fail.

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