Opportunity and optimism: global media and entertainment CEOs see digital media as a significant driver of future growth
- The technologies that enable double-digit growth are creating new digital ecosystems
- Mobile devices to be the biggest driver of growth in content consumption
- Ability to persuade customers to pay fair value for digital content among top CEO challenges
Los Angeles, CA, 12 September 2012 – Global media and entertainment CEOs are optimistic about the digital future and expect digital revenue will be a rapidly increasing percentage of overall revenue for companies, according to Ernst & Young’s latest CEO study Opportunity and optimism: How CEOs are embracing digital growth released today. The report reveals that approximately half of all CEOs surveyed believe digital will increase their overall revenues and margins by at least 10% within the next three years.