Facebook Pivots Hard to Branding Argument | Adweek

Facebook Pivots Hard to Branding Argument | Adweek

After years of digital marketers pointing to trackable click data as their main argument to why television-addicted brands were underspending on online ads, it’s come to this. Digital darling Facebook—armed with a slew of new data and a proselytized Nestle exec—stood in front of a packed house at IAB Mixx in midtown New York today and repeatedly stated that its social ads work just like in TV.

via Facebook Pivots Hard to Branding Argument | Adweek.

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