Facebook Beta Launches New Mobile Ad Network Using Your Data To Target You With Banner Ads In Other Apps | TechCrunch

Facebook today begins testing its own mobile ad network. Advertisers can pay to target you with ads for app stores or websites based on your Facebook data that appears while you’re on other apps and mobile sites. Facebook tells me that, similar to its first off-site ad placements on Zynga.com, the goal is to show Facebook users more relevant ads wherever they go, even outside the social network’s own properties.

via Facebook Beta Launches New Mobile Ad Network Using Your Data To Target You With Banner Ads In Other Apps | TechCrunch.

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