I have suffered through being a Comcast customer for over a decade. I lived through the ham-handed and still incomplete process of building an Xfinity brand that distanced the product from the company’s massively bad reputation. I even endured some of the worst brand advertising for Xfinity imaginable over the years. Living room audiences of obeisant customers staring admiringly into the white halo of TV light seemed to be their attempt at convincing us we loved our cable. And then there was the Verizon FiOS bashing, which smelled of corporate fear. And then the cute but unconvincing speed commercials with houses racing each other and improbably fast runners on salt flats. They all seemed to overplay the point without proving a thing. And so Comcast was the last company I expected to blow me away with an ad that approaches the simple brilliance of the original Apple iPhone spot.
MisterDTV- If you want to see the ad: http://xfinity.comcast.net/blogs/tv/2012/07/30/this-is-xfinity-the-future-of-awesome/