Marketers in all verticals have been incorporating mobile video into their efforts. Whether the goal is to drive brand awareness or purchase intent, mobile video is on the rise and companies are increasingly allocating their television advertising dollars to the emerging channel.
Companies are strategically incorporating mobile video as part of a bigger portion of their TV and video initiatives. 2012 has been the tipping point in mobile video adoption and marketers are really starting to take notice.
“TV has been the linchpin of brand building for over 50 years as video ads have what it takes to make an emotional impact – sight, sound, motion and emotion,” said Ujjal Kohli, CEO of Rhythm NewMedia.