The Connected Viewer: More Than 50% Of Cellphone Owners Now Use Their Phones While Watching TV | TechCrunch

According to the latest data from the Pew Internet & American Life Project, more than half of the adult cellphone owners in the U.S. now use their phones while watching TV. The main reason isn’t to talk on Twitter about a program they are watching, though. Instead, the majority of cell owners 38% used their phones to keep themselves occupied during commercials or breaks. Quite a few of these “connected viewers” also use their phones to fact check something they heard on TV 22% and marketers will be happy to hear that 35% of smartphone owners use their phones to visit sites that were mentioned on TV.

via The Connected Viewer: More Than 50% Of Cellphone Owners Now Use Their Phones While Watching TV | TechCrunch.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s