MediaPost Publications Online Video Use Boosts TV Viewing, Engagement, comScore Study Finds 06/13/2012

MediaPost Publications Online Video Use Boosts TV Viewing, Engagement, comScore Study Finds 06/13/2012

While the bulk of TV audiences are still reached via TV only, the online scope of TV networks is growing, according to a just-released comScore study. About 26% of audiences are reached with content online, and 12% specifically with online video, comScore said in analyzing the results of a study of 10 TV networks and media brands conducted for The Coalition for Innovative Media Measurement, a group comprised of TV networks, media agencies and major consumer brands.

via MediaPost Publications Online Video Use Boosts TV Viewing, Engagement, comScore Study Finds 06/13/2012.

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