Commissioners Vote To Sunset Viewability Rule – 2012-06-12 03:37:04 | Multichannel News

Clyburn says decision was not easy and that cable is on hook to deliver on promises of viewability via set-tops

Despite some last-minute lobbying by broadcasters and their allies, the FCC commissioners were voting Monday night on an order to sunset the viewability rules, according to sources inside and outside the FCC. “Viewability is going down,” said one broadcast attorney Monday night.

via Commissioners Vote To Sunset Viewability Rule – 2012-06-12 03:37:04 | Multichannel News.

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