MediaPost Publications TV Remains Dominant Viewing, Ad Medium 06/06/2012

MediaPost Publications TV Remains Dominant Viewing, Ad Medium 06/06/2012

In the midst of a big TV upfront market, two somewhat opposing TV and Internet video studies are pushing their respective messages.

The TVB, the TV-based marketing group for stations, says despite the growth of the Internet, total Internet viewing represents 1.5% of all TV-video viewing, with traditional TV having a virtual near monopoly — 91% watching TV live, and 7% being time-shifted, per Steve Lanzano, president/CEO of TVB Local Marketing Solutions. He spoke at the SNL Kagan TV and Radio Finance industry event.

via MediaPost Publications TV Remains Dominant Viewing, Ad Medium 06/06/2012.

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