TVB’s Lanzano Corrects TV ‘Misconceptions’ |

TVB’s Lanzano Corrects TV ‘Misconceptions’ | TVNewsCheck.comThe trade group’s CEO says that Internet video accounts for only 1.5% of total viewing and adds that with Americans watching television an average of 297 minutes a day (and spending an average 13 minutes on Facebook), “it’s television that makes the [advertisers’] cash register ring.”

You may have heard that consumers are getting their video online, skipping commercials with DVRs and generally leaving broadcast television behind. But Steve Lanzano, president-CEO of TVB Local Marketing Solutions, told today’s SNL Kagan TV and Radio Finance Summit in New York those are among the misconceptions that broadcasters need to address so advertisers understand what is really going on.

via TVB’s Lanzano Corrects TV ‘Misconceptions’ |


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