MediaPost Publications Tablet Users Watching More Videos Than Smartphone Owners 05/30/2012

New findings from Rhythm NewMedia suggest people like watching video better on tablets than smartphones. Depending on the mobile app, users watched from 50% to 175% more videos on tablets than smartphones in the first quarter across the Rhythm mobile ad network.

Because smartphones are far more widespread than tablets to date, however, they still account for the vast majority of time spent watching mobile video: 79% versus 21% for tablets on premium properties. The latter figure is roughly proportionate to estimated tablet penetration of 15% to 20% among U.S. mobile users.

via MediaPost Publications Tablet Users Watching More Videos Than Smartphone Owners 05/30/2012.

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