An $800M Buddy Media Acquisition Would Be Worth 8X Its Current Revenue | TechCrunch

Salesforce.com may be close to acquiring Buddy Media in the largest social media marketing acquisition to date, according to sources close to the company. AllThingsD reported earlier today that Salesforce is getting close to a deal for more than $800 million, and we’d heard acquisition rumors earlier this week too, though Buddy Media declined to comment. Now our sources say the price may be considerably higher depending on the equity component of the deal. That may put it more in the neighborhood of $1 billion.

via An $800M Buddy Media Acquisition Would Be Worth 8X Its Current Revenue | TechCrunch.

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