Millennial Media: Tablets now one-fifth of mobile ad impressions – FierceMobileContent

Millennial Media: Tablets now one-fifth of mobile ad impressions - FierceMobileContent

Tablets and other non-phone connected devices like MP3 players and e-readers generated 20 percent of all impressions across the Millennial Media mobile advertising network during the first quarter of 2012, up 33 percent over the previous quarter.

Although smartphones still generate the overwhelming majority of mobile ad activity, accounting for 73 percent of all impressions in the first quarter, tablets now far exceed impressions on feature phones, which represented just 7 percent of impressions during the period. As recently as the first quarter of 2011, feature phone impressions led non-phone impressions by a margin of 23 percent to 15 percent, underlining the growth of the tablet segment.

via Millennial Media: Tablets now one-fifth of mobile ad impressions – FierceMobileContent.

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