Comcast to Start Testing Commercial Ratings for Tablets | MediaWorks – Advertising Age

Comcast has reached an agreement with Nielsen to begin testing commercial ratings for viewing that takes place on iPads and mobile devices starting this summer, the company told Ad Age during The Cable Show convention taking place in Boston this week.

Nielsen has systems in place to measure on-demand and online viewing, but C3 ratings for tablets have been the missing piece of the puzzle, said Matthew Strauss, senior VP-digital and emerging platforms at Comcast.

via Comcast to Start Testing Commercial Ratings for Tablets | MediaWorks – Advertising Age.

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