WASHINGTON—“Big-stick” broadcasting—where you place an antenna atop a tall tower and fling out a megawatt or more of power—may be dying. The advertising economics of an election year will mask eroding TV station advertising margins, but the past 10 years have not been kind to a broadcasting model that had been profitable for decades.
*** Sinclair’s Aitken was adamant that broadcasters who are hesitant to change their business are running out of time.
“We don’t have the luxury of waiting any longer—we could have more bits and more video bandwidth and be more relevant,” he said. “Time to take the bull by the horns and drive the industry towards the new future many of us have been talking about for 15 years.”***