Google still believes it can wrap its massive Internet arms around TV — even after consumers spurned its freshman effort as clunky and not very useful.
Two years after the company launched an ambitious strategy to meld Web search, online video and apps with traditional television, Google TV has failed to take off. Indeed, one of Google’s initial marquee hardware partners, Logitech, abandoned its Google TV set-top last year because of dismal sales, telling Wall Street it burned $100 million on the effort.
But now Google and its hardware partners are ready to bring out HDTVs and set-tops running version 2.0 of the software. And this time, the Internet TV platform has made huge strides in usability and features, said vice president of product management Mario Queiroz, who’s heading up the Google TV project.