TVTechnology: BIA/Kelsey: Local Ad Spending Goes Mobile and Online

Local ad spending is on the move—literally and figuratively—to mobile devices and online. That’s the latest finding from the folks at BIA/Kelsey.

“Mobile and online will account for the largest increase in local ad spending, nearly doubling from $11.1 billion in 2011 to $21.8 billion in five years,” the market research firm said today.

via TVTechnology: BIA/Kelsey: Local Ad Spending Goes Mobile and Online.

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