Comcast finds way to deliver ads to subscribers who skip commercials on DVR – FierceCable

Comcast (Nasdaq: CMCSA) has developed technology that would allow the nation’s largest cable operator to deliver advertising to subscribers who skip commercials contained in TV shows recorded on a DVR, according to a U.S. patent application obtained by FierceCable.

Subscribers who hit fast-forward, pause and other trick-mode buttons on their remotes would receive an alternate ad displayed in the center of their TV screen or by making the alternate ad partially transparent, according to the patent.

via Comcast finds way to deliver ads to subscribers who skip commercials on DVR – FierceCable.

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