MediaPost Publications Advertisers Want More Data on Tablet Readership 05/08/2012

Publishers and advertisers are scrambling to keep up with the surge of interest in tablet computers and digital publications designed for them — and big trade organizations are hurrying to ensure that the interests of their constituents are represented. Toward that end, last week the American Association of Advertising Agencies sent an open letter to the MPA asking publishers to provide more specific information to advertisers about digital magazine readership on tablets.

via MediaPost Publications Advertisers Want More Data on Tablet Readership 05/08/2012.

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