Tom Butts is Editor-in-Chief of TV Technology.
By now we all know that the profit margin for HDTVs, particularly for the largest consumer electronics manufacturers, has fallen off the cliff; witness Sony’s announcement last month that it was laying off 10,000 employees in an attempt to turn around its TV business, to which it is still committed.
But nobody doubts the public’s appetite for television. Surveys consistently show HDTVs at the top of the list for future consumer purchases. According to a recent survey from ABI Research on future electronic purchases, 25 percent of consumers said they planned on purchasing a new set within the next several months.