BIA/Kelsey: Stations to Book $20 Billion in 2012 Revenue – 2012-05-01 13:28:46 | Broadcasting & Cable

BIA/Kelsey: Stations to Book $20 Billion in 2012 Revenue - 2012-05-01 13:28:46 | Broadcasting & Cable

Local broadcast television revenues dipped 7.8% in 2011, reports BIA/Kelsey, due to a listless economy and the odd year election cycle. Stations grabbed $17.9 billion in over-the-air revenues, down from election year 2010’s $19.4 billion.

In 2012, stations’ combined over-the-air and online revenues are forecasted to rise to $20.3 billion, based on political spending, improved consumer spending and growth in online ads. The number dips down to $19.1 billion in 2013.

via BIA/Kelsey: Stations to Book $20 Billion in 2012 Revenue – 2012-05-01 13:28:46 | Broadcasting & Cable.

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