BIA/Kelsey: Local TV Rev Down 7.8% In 2011 | TVNewsCheck.com

BIA/Kelsey: Local TV Rev Down 7.8% In 2011 | TVNewsCheck.com

In 2011 stations took in $17.9 billion in broadcast ad revenues, compared with $19.4 billion in 2010 — the fall off due to the weak economy and dearth of political advertising. With the return of heavy political spending this year, revenue will rebound 10% this year to $19.7 billion, the research and investment firm says.

via BIA/Kelsey: Local TV Rev Down 7.8% In 2011 | TVNewsCheck.com.

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