MediaPost Publications News Items Reveal A Changing T/V Landscape 04/26/2012

MediaPost Publications News Items Reveal A Changing T/V Landscape 04/26/2012

Two items reported in the news this month demonstrate how oft-overlooked media consumer preferences are beginning to shift the landscape and business model for ad-supported T/V (television/video).

News item #1: an across-the-board decline in traditional, linear TV audiences.

 

News item #2: Over-the-top (OTT) T/V services are developing original programming, sometimes with traditional television providers.

via MediaPost Publications News Items Reveal A Changing T/V Landscape 04/26/2012.

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