Light Reading Service Provider IT – 4G/LTE – Sprint’s Optimized Mobile Video Strategy – Telecom News Analysis

Sprint Nextel Corp. (NYSE: S) knows its unlimited data plans are its biggest differentiator and the company is investing in mobile video optimization tools as a way to keep those plans alive as data usage increases across its networks.

Spint President of Network Operations Steve Elfman told reporters this month that the company is working closely with apps developers to optimize the content that hits its network. While Sprint doesn’t do specific analysis on what’s driving data traffic volume, Elfman said video is a big part of it, so Sprint is changing how it handles video on the network.

via Light Reading Service Provider IT – 4G/LTE – Sprint’s Optimized Mobile Video Strategy – Telecom News Analysis.

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