What’s even more impressive than the record number of online video ads served up in March is the year-over-year growth. Late last week, comScore reported that Americans had watched more than 8.3 billion online video ads in March, a record month.
That 8.3 billion figure is also a doubling of the number of ads served up just one year ago. According to an analysis of comScore’s own figures, in March 2011 Americans had watched 4.3 billion online video ads. That makes the March 2012 number a 93% increase in one year.