MediaPost Publications Research On iPad’s TV Usage Needs New Direction 04/20/2012

MediaPost Publications Research On iPad's TV Usage Needs New Direction 04/20/2012

The iPad may soon join the remote control and DVR in the pantheon of transformative TV devices, if it hasn’t already. Thanks to that prospect, its influence has stretched deeply into media research.

Never-ending wonder about how iPads will impact the TV ecosystem seems to be generating an amount of research worthy of a national health crisis. Nielsen, networks and academics are on the case, stat.

via MediaPost Publications Research On iPad’s TV Usage Needs New Direction 04/20/2012.

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