Here Comes More Tablet TV: TWC Bites Into ‘Ice Cream Sandwich’ – BIT RATE | Blog on Multichannel News

The bigger picture on this: For pay TV operators, delivering video apps their services isn’t just a nice-to-have: Tablets, specifically, are changing the way people “watch TV.”

According to a study commissioned by Viacom, tablet owners say about 15% of their full-length TV episode viewing is on video-friendly tablets like the iPad see Tablets Are Clear Go-To Alternative To TV: Study. Users of MSO-supplied video-streaming apps like TWC TV spend 20% more time on their tablets than those who don’t use or have access to such apps.

via Here Comes More Tablet TV: TWC Bites Into ‘Ice Cream Sandwich’ – BIT RATE | Blog on Multichannel News.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s