MediaPost Publications Mobile Video To Reach A Third Of Consumers By 2016 04/13/2012

The rapid proliferation of smartphones, 3G and 4G networks, and user comfort with porting Web usage patterns to devices will drive a sharp rise in multimedia streaming on mobile. According to eMarketer estimates, about a quarter 25.2% of mobile customers now access video on their handsets — a share that will rise to 42.4% in 2016. That means that streaming video on mobile will be touching 110 million, or 33.5% of all Americans, in four years. Currently about 61 million are seeing video on handsets.

via MediaPost Publications Mobile Video To Reach A Third Of Consumers By 2016 04/13/2012.

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