New ad industry figures claim the number of online video ads shown in the last quarter of 2012 grew an eye-popping 52 percent compared to the previous three months. This stat shows that TV dollars may be shifting to the web in force; this could also come as good news for publishers who are counting on high-value video ads to prop up their bottom line.
The day will be here soon enough when mobile dominates. The reason will be a simple one. Counting the individual and their 'personal device' will be what counts!