The day will be here soon enough when mobile dominates. The reason will be a simple one. Counting the individual and their ‘personal device’ will be what counts!
Originally posted on paidContent (old):
New ad industry figures claim the number of online video ads shown in the last quarter of 2012 grew an eye-popping 52 percent compared to the previous three months. This stat shows that TV dollars may be shifting to the web in force; this could also come as good news for publishers who are counting on high-value video ads to prop up their bottom line.
The figure was supplied by Videology, a provider of ad tools to agencies and marketers, and comes with a nifty graphic (via VideoNuze) that shows a snapshot of the industry. Highlights include a growing range of sectors that are buying video ads and increased use of behavioral data to target ads.
The other significant part of the report is that the vast majority of video ads ares still served on the desktop:
Videology said in an email that the mobile’s share of overall…
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